Gigstr in Dagens Media on a gigging marketing department

Gigstr in Dagens Media: Developing the Marketing Department through Gigging

July 17 2017

Gigstr Head of Marketing Alexander Åström was interviewed by Dagens Media on how Gigstr is transforming the marketing department through gigging. Gigging can lead to higher motivation as well as improved results and flexibility, something a marketing department, heavily dependent on campaign periods will benefit hugely from. Sales and marketing departments today are demanding a more flexible workforce that can be activated in accordance with seasons, campaigns or projects. The fact that you turn fixed costs into variable costs is also beneficial from a financial stand point. Gigstr is the answer to this.

Read the article in full here.

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